2017 - 2018
Role
UX and Web Designer responsible for Research, IxD, VxD, Prototyping, Web Design, and SEO Strategy
Team
Designers (1), Client’s Team (3)
Objective
Challenges
The company didn’t meet in person with their customers until a couple of days before their wedding, and by that time, they were usually very stressed out. Having face-to-face time with our users was complicated.
The problem
Solution
In addition, I applied SEO and usability best practices to improve sites performance and organic online ranking.
Outcome
After only 4 months of launching the website and marketing efforts, the following metrics increased: monthly sessions (223%), monthly users (85%), pages per session (4.6%), conversion rate (12.7%), and average duration (6 seconds). It also sold $8,000 USD from leads through the website.
After 6 months, the website ranked 1st on most related organic searches.
Screenshot of the existing website.
• 285 monthly sessions
• 207 monthly users
• 3.9 pages per session
• 42.11% bounce rate
• Poor site performance
• 04:03 minutes average duration
• The homepage was the most visited page
• Zero conversion rate
• The homepage lacked compelling information
• Broken links
• No call-to-actions
• Pixelated images
• Lacked meta tags to improve SEO
• The company didn´t know where messages from the contact form were been sent to
• Average of 10 to 20 unanswered live chat requests
What were you looking for when searching online for a wedding photographer and videographer?
• The homepage lacked compelling information
• Broken links
• No call-to-actions
• Pixelated images
• Lacked meta tags to improve SEO
• The company didn´t know where messages from the contact form were been sent to
• Average of 10 to 20 unanswered live chat requests
How did you find us?
A: Hotel referral.
Did you browse through our website before hiring us? If so, did you find useful information?
A: Yes, but the information was not clear enough so I had to call the office several times.
Brides to Be
01 Don't know if the company is real.
02 Contact someone to get a quote.
03 They don't know what to offer.
Brides to Be need to learn about the company and past experience in order to feel confident about hiring a foreign company.
Brides to Be need to view detailed pricing information in order to evaluate and consider it in their budgets.
A paper-first approach helped me translate the sitemap into a low fidelity click-through prototype.
The company was using only black and white, so I introduced a teal color that combines the best psychological aspects of both blue and green. Blue conveys the feeling of tranquility and calm while green elicits feelings of balance and peace.
The font Playfair Display works for large headlines and it’s often used in fashion blogs or magazines. It was a perfect fit for the type of user we were designing for.
I defined the look of the website. I wanted to convey minimalism through the use of whitespace and spacing between elements. I used a grid of 2 and 3 columns in most cases but designed a 4 column grid for edge cases.